Cognitive dissonance at Breitbart Sports.
Chief editor Daniel Flynn wants to paint the Seahawks as the bad guys.
The New England Patriots, portrayed as the Super Bowl villains by the national media as a result of Deflate-gate, traded their black hat to the Seattle Seahawks at some point during Sunday night’s Super Bowl.
The good guys won, or, if you’re from Baltimore, New York, or any of the 28 other NFL cities and can’t quite admit that, just concede that the bad guys lost.
Rich Tucker from the same site on the same day wants to make us recognize the feminization of America via Super Bowl ads.
The Super Bowl isn’t really a sporting event anymore; it’s a cultural event. As such, it can tell us a lot about where our culture is headed. Based on the ads during Super Bowl XLIX, the feminization of the United States is well advanced.
This year, few of the ads had anything to do with the game, or even seemed to acknowledge there was, indeed, a game. On the field, the football was as violent as ever — witness the Seahawk who intercepted a pass in the first quarter, then was carted off the field with a broken arm.
But the ads that followed that injury tended to be both kinder and gentler.
Consider the nearly identical ads from Toyota and Dove. Both ads centered on the idea that fathers should be nice to their children. Nothing wrong with that, of course.
But what’s the tie-in between dancing with your daughter and driving a Camry? What’s the tie-in between hugging your child and showering? Neither ad seemed to have much to do with selling cars or shampoo.
A generation ago, the ads featured beer bottles playing football (Budweiser) or an “office linebacker” tackling employees (Reebok). The game was the cultural touchpoint. This year, touching seemed to be the only touchpoint.
Super Bowl ads have always been a leading indicator of where things are heading. At the turn of the century, the game was filled with dot-com ads. The ads themselves were often foolish — see the Pets.com sock puppet — but the goal was to encourage you to go to the dot-com website at some point.
This year, though, advertisers almost seemed embarrassed to be trying to peddle a product. In the case of the Dove ad, the product on offer didn’t even appear until the very end of the commercial, leaving viewers at my Super Bowl party wondering what it was an ad for.
Worse, it was Breitbart Sports that probably made the gravest hit on the Patriots as inveterate cheaters in a post yesterday.
Though much of the conversation around Deflategate has centered around whether Brady could throw a deflated football easier, former NFL players have explained that since deflated footballs are easier to grip, players would be less likely to fumble it.
Sharp Analysis also “found that the Patriots performance in wet weather home games mysteriously turned ridiculous starting in 2007.” The Patriots went 0-2 in “home games in wet weather in 2006″ and have “gone 14-1 in those conditions at home since 2007.”
Sharp wondered if the Patriots are “so good that they defy the numbers” or if something else is at play…
Make up your damn mind. The Seahawks are thug tough, sure. How would they have fared against the Oakland Raiders in their heyday? The world is still full of Raiders fans yearning for a return to the days of yesteryear, when quarterbacks were actually football players not beauty models rivaling their beauty model wives. When winning the fight after the game was actually part of the game.
The Raiders cheated too. Openly. In your face. Not sneakily. Fred Biletnikoff and his stickum was intimidation, not an under the radar stratagem. Miss those days.
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It seems that the expense of the Super Bowl exposure has risen to a level where “risk taking” is off the table.
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Met the Snake at the airport a few years ago. He was the best. Same grit today as yesteryear. Right on about the game being a cultural event versus a battle between men. Just watched clips of the Raiders Super Bowl wins. Best of times!
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