The Brian Williams Solution

We've got your back, fella.

We’ve got your back, fella.

This one I owe almost entirely to my wife. I asked her what on earth NBC could do to wriggle out of this PR nightmare. A veteran of decades of corporate nightmares, she had a quick and perfect answer: “Promote him.”

Of course. Get him off the air into a bigger office and a fancier title. Where he can do no more harm. Obvious when you think about it. But I was still troubled about what position you could promote him to. Until I realized the perfect place for him.

Brian Williams, President of the MSNBC Network. I mean, even the NBC parent knows that MSNBC is in need of repair.

How bad was 2014 for MSNBC?

So bad, the left-wing cable news network lost the 2014 ratings war to CNN. Yes, that CNN.

According to Deadline, MSNBC is hemorrhaging viewers, especially in the all-important news demo (viewers aged 25-54)…

Makes sense, doesn’t it? MSNBC is clearly the fiction division of the news business at NBC. And media coverage has already provided hints about the way out of the mess.

And when the looks start to fade, Mia can even steer Brian to an appropriately expensive cosmetic surgeon.

And when the looks start to fade, Mia can even steer Brian to an appropriately expensive — if disastrously incompetent — cosmetic surgeon.

What herself had to say.

Actress Mia Farrow is on Team Brian Williams. Still.

The Broadway Danny Rose star used Twitter to defend the embattled NBC anchor after he apologized for claiming to have flown in a U.S. military helicopter hit by an RPG.

Farrow, mother of low-rated MSNBC anchor Ronan Farrow, claims Williams’ apology should be more than enough…

Which could pave the way, finally, for Chris Matthews to move into the anchor chair at NBC proper.

You see how everything works out if you keep the Big Picture in mind?

1 comment

  1. Alfa’s avatar

    Oh my. Chris Matthews yelling the nightly news. Will they be able to hold on to 9 viewers?

    Sounds like something they would do.

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